Summer 2024 Travel

The Ultimate Guide to 2024's Summer Travel Trends

If you're eager to pack your bags and embark on a journey but are undecided about your destination, exploring the top travel trends of 2024 might offer some guidance in selecting your ultimate getaway. From travel methods to destination choices, there are exciting trends emerging for the year that could inspire your next adventure.

If you are an adrenaline junkie seeking out adventures like luxury safaris, scuba diving photography, and thrilling water park rides, consider yourself trendy. Whether you're scaling mountains or exploring hidden caves, the adrenaline will be pumping as you tick off those bucket list experiences. If you're craving some peace and quiet, you're in luck. Quiet life travel is on the rise, with travelers flocking to secluded cabins and wellness retreats to recharge and rejuvenate. Picture yourself journaling in a cozy cabin in the mountains or soaking up the sun on a tranquil island beach.

Ever dreamed of exploring mysterious places or ancient ruins? According to Pinterest you're not alone. This summer, travelers are seeking out the unknown, with an increase of 230% searches since 2023. From ancient ruins to hauntingly beautiful landscapes, there's no shortage of awe-inspiring destinations to discover, like Machu Picchu in Peru or Edinburgh, Scotland, get ready to uncover hidden treasures and make memories that will last a lifetime.

Another trend that is reshaping the way we travel is the rise of digital nomadism, where remote work meets adventure. And who can blame us? Who wouldn't want to soak up the sun while tapping away on their laptop? Plus, with "coolcations" on the rise as well, there's no shortage of cooler destinations to explore when the heat gets too much. According to Javier Arrendondo, Vice President of Sustainability at luxury travel network Virtuoso, 75% of travelers are now opting for destinations with milder climates. Moreover, 46% of Virtuoso advisors reported that climate change has influenced their clients' travel choices.

Destination Preferences

With international tourism projected to surge by 15% in 2024, exceeding pre-pandemic levels by 2%, the travel industry is ready for a strong recovery. According to a  survey by Skyscanner, Europe emerges as the top choice for summer holidays among travelers from Europe, the Middle East, and Africa, with a 4% increase from the previous year. Meanwhile, Americans are drawn to destinations where the U.S dollar holds greater value, driving a surge in bookings to Southeast Asia, 15% up from 2023 to be exact.

Finally, travelers are gravitating towards "destination dupes" in which travelers opt to visit a less crowded or less expensive location with a vibe similar to that of a more popular destination. From the Balkans to Southeast Asia, off-the-beaten-path destinations are gaining popularity as savvy travelers seek authentic experiences away from the masses.

Summer 2024 is shaping up to be a wild ride, with something for every type of traveler. Whether you're seeking thrills, tranquility, or just some good old-fashioned fun, don’t forget to get travel insurance. If you don’t know what plan is the right for you, explore our travel insurance guide.

What are you waiting for? Pack your bags, get insured, grab your pals, and get ready for the adventure of a lifetime!